Mr Samir Addamine, Clicmobile

Mr Kanishka Agarwal, Nielsen Mobile

Kanishka Agarwal is responsible for driving the growth agenda of Nielsen Mobile into the emerging mobile media space. He has more than 10 years of comprehensive experience in the communications, media, technology and mobile market research industries, and is a seasoned speaker and mobile industry expert on such topics as mobile content, including gaming, music and entertainment and converging communications. Prior to Nielsen Mobile, Kanishka spent five years at Booz Allen Hamilton, including a year at Sprint PCS developing new products for the enterprise wireless data market. He also helped launch a wireless middleware start-up and a telecom infrastructure software spin-off from Lucent — both through Booz Allen's incubator arm. For more than two years, he ran sales and marketing at an enterprise software start-up (now a part of PeopleSoft). Kanishka holds an MBA from Stanford University, as well as an ME and BS from Harvey Mudd College.

Mr Ray Andersen, Bango UK

Ray is Chief Executive of Bango, the business that uniquely enables content providers to market, deliver and sell their products and services directly to mobile phone users on all networks world-wide. He co-founded Bango in 1999 after realizing that the convergence of the internet with the ubiquity of mobile phones could open up huge opportunities for content and service providers.

Ray is an entrepreneur, innovator and investor with 20 years experience. He was named "Technology Entrepreneur of the Year" in February 2006 and in September 2006 at the ME Awards was given a special award for outstanding contribution to the mobile entertainment industry. He holds a 1st Class Degree in Computer Science from Cambridge University. He is a keen pilot.

Mr Simon Andrews, Mindshare

Simon has launched 4 digital agencies.

The first, in 1995, was a dismal failure – few marketers understood the internet then and even fewer cared. The next three were more successful – Simon was one of three partners who launched what became Modem Media in Europe – growing a business from 6 people in one room in Soho to 250 people in London, Paris and Munich. He then joined DLKW in 1999 at the time of their management buyout and built DLKW Dialogue into one of Londons most respected digital agencies before launching Big Picture in 2005 which focused on emerging media such as mobile, social networks and newTV. He joined MindShare in November 2006.

Before going digital Simon was Media Planning Director of Young & Rubicam and Zenith Media, and then Account Planning Director of Ogilvy Direct.

Outside of work Simon trys to have his two sons Ethan and Isaac share his enthusiasm for obscure soul and jazz records and the increasingly obscure Leeds United.

Mr Marco Argenti, Dada.net

With a degree in Computer Engineering from the University of Pisa, Marco Argenti previously worked in Canada for Microforum Inc., a company listed on the Toronto Stock Exchange. He returned to Italy in 2001 to become Chairman and Managing Director of Wireless Solutions, a Dada group company, as well as Executive Director of the Dada S.p.A. wireless projects.

In 2003 Argenti was appointed Managing Director of the Dada Consumer Division where he successfully contributed to transforming the activities of this division from 'network of Portals' into an 'Online Operator', able to offer the Italian market a unique range of Premium community and entertainment services, based on various payment methods and accessible both via web and mobile.

In June 2007 Marco Argenti was elected to the MEF board of directors, the prestigious association that represents all the stakeholders within the Mobile Entertainment value chain; with more than twenty years experience in the technology sector, Marco Argenti will contribute to the activity of the MEF bringing his know how on topics such as Content/IP Filtering, the implementation of mixed billing models and the optimization of web and mobile user experience.

Mr Michael Bayle, Yahoo!

Mr Jens Bergemann, Jamster

Mr Suhail Bhat, MEF

Mr Frank Boulben, Vodafone

Frank joined Vodafone in March '07. In his current role, Frank covers marketing strategies and planning, new business development and partnerships, roaming and interconnect, pricing and distribution, and customer insights.

Previously Frank was the Executive Vice President – Brand and Consumer Marketing for the Orange Group, responsible for brand and consumer propositions, market research, product marketing, devices and commercial planning. Prior to this Frank held various senior roles with Vivendi and Corporate Value Associates (CVA), including EVP Strategy for SFR Group, COO for Vivendi Universal Net and Global Head for Telecom, Media and Technology for CVA.

Frank also served on the Board of the GSMA during 2005-2006 and was Chairman of the Strategy Committee.

Frank is a graduate of the École Polytechnique and of the École Nationale des Ponts et Chaussées. He majored in network economy and management.

Mr Russell Buckley, Admob

Russell is one of the leading experts on mobile marketing, having overseen nearly 3,000 campaigns since 2000. MobHappy, his blog about mobile technology and mobile marketing, is one of the most popular on the web focusing on this area. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising. Russell learned about AdMob soon after the launch and joined as the first employee, with the remit of launching AdMob into the EMEA market.

Russell is the Deputy Chairman of the Board of The Mobile Marketing Association for EMEA, is a regular speaker on mobile at conferences throughout the world and has published many articles, as well as a white paper on location based marketing.

Mr Andrew Bud, MEF & mBlox

Andrew Bud is co-founder and Executive Chairman of mBlox Inc., the world's leading mobile transaction network. Prior to assuming the role of Executive Chairman in 2003, Andrew was the CEO of mBlox, which he co-founded in 1999 and led to profitability.

From 1988 to 1996, Andrew was head of mobile technology for Olivetti SpA in Italy. In 1994, he became the founding technical head of Omnitel (now Vodafone Italia). From 1989 to 1996, he led the European development of DECT (the predecessor of WiFi), and launched Europe's first wireless LAN system.

Between 1996 and 1999 he was a Director at Connect Communications Group, a leading European provider of corporate telecommunications services, and was the Group Marketing Director with Azlan plc, the £200m European distributor of internet technology. His earlier background was in mobile technology R&D with PA Technology.

Andrew is a Board member of the global Mobile Entertainment Forum (MEF), which he helped found in 2001 and to which he was re-elected in 2003 and 2005. Bud is the Vice Chairman. In April 2005 he was appointed to the Board of PhonepayPlus, the UK regulator of premium-rate telecoms services.

Andrew is a Chartered Engineer and Fellow of the IEE, and is a graduate of the University of Cambridge.

Mr Carey Bunks, yell.com

Carey is responsible for the development of Yell.com's mobile platform, Yell.com mobile, and for evaluating and leading mid-term new revenue opportunities.

In the past he was Chief Technology Officer at Webraska (mobile telephone satellite navigation, location-based services, and online digital mapping) and VP Engineering at Netquartz (digital rights management technology). Prior to this he was professional Services Manager at Verizon (telecoms).

He has a PhD Electrical Engineering, Massachusetts Institute of Technology and a MS/BS Electrical Engineering, Tufts University.

Mr Stephen Burke, MCN Inc

With over 20 years experience in the consumer electronics and wireless industries in Japan, the U.S., and Europe, he has played key senior management roles with the innovative companies that launched digital cellular services in the US, mobile browsing and messaging, mobile multimedia, and mobile broadband services. Burke has built and led profitable international teams to launch CDMA (as VP, Sony Wireless Telecommunications Co. and GM Sony/QUALCOMM CDMA Sales joint venture), mobile multimedia (as CBO of PacketVideo and president, PacketVideo Japan K.K.), wireless enterprise applications (as CEO of vVault Inc, sold in 2003), wireless broadband (as VP and director, SOMA Networks Japan KK), and at Openwave Systems where he was VP Product Management and Marketing for the Client Group.. Burke has a BA from Middlebury College in Chinese Studies and an MA from Michigan in Japanese Studies.

Mr Tim Clark, ie:music ltd

Mr Ted Cohen, MEF Americas & Tag Strategic

Mr Simeon Coney, Adaptive Mobile

Simeon Coney is VP of Business Development at AdaptiveMobile. He has 18 years experience within the mobile, fixed line and IT infrastructure markets.

Prior to joining AdaptiveMobile, Simeon provided Strategic guidance and portfolio management to a range of FTSE 100 and US companies.

Simeon's career started in product and service planning & launches at Nortel for fixed and mobile operators, moving to head up marketing and business development for Ceon - a provider of OSS/BSS for operators, and Head of OSS for FirstMark - a pan-European service provider.

Mr Yves Confalonieri, Mediaset

Yves Confalonieri began his career in Mediaset in 1988 with Publitalia '80.

In 1996, he created the New Business Division and led the Mediaset teletext project and commercial launch.

In 1998, he became Director New Media and from 2000 to 2003 he was General Manager of Mediadigit (New Media development company part of Mediaset Group).

Yves is currently the General Manager of the RTI Interactive Media Division for development of digital activities in Mediaset.

He has recently launched Mediaset's online portal, a pay-TV proposition for studio content like Nip/Tuck and key Serie A football matches, as well as streamed live events. Yves will discuss the proposition to the viewers, as well as the incorporation of community and user-generated elements, whilst maintaining editorial control.

Ms Ferhan Cook, Any Screen Productions

Mr Jim Cook, Mobiad News

Mr Rick Costanzo, Research in Motion (RIM)

Mr Reg Cox, Vodafone Uk

Mr Mark Curtis, Flirtomatic

Mark is CEO and founder of Handmade Mobile Entertainment which he started with Avi Azulai in 2004 and is backed by Seraphim Capital and Doughty Hanson Technology Ventures. Handmade Mobile operates Flirtomatic, a cross platform social networking service based on flirting which is designed to be a seamless user experience between PC and Mobile. Flirtomatic is one of the UK's most popular mobile internet services.

Prior to founding Handmade Mobile, Mark was previously a founding partner at Fjord, which specialises in creating and developing new platforms and services for working across mobile and internet applications for clients such as Nokia, Orange and the UK government.

Mark has successfully founded two other companies besides Handmade Mobile and Fjord. In 1989 he co-founded Curtis Hoy Ltd, an promotions aggregator that pioneered the selling of promotions across networks of independent commercial radio. In 1994 he established CHBI – a spin out from Curtis Hoy – that specialised in developing new media propositions for UK companies. In 1998, CHBI was acquired by Razorfish. Post acquisition Mark became global EVP of Skills at Razorfish.

He has written a book on the social effects of digital media – “Distraction”, and has 5 children. He likes mountains, wine and bicycles.

Mr Tom Curwen, Publicis

Mr David Cushman, Emap

David Cushman has worked in the UK media for 20 years. He is currently emap specialist media’s Digital Development Director and has experience in newspapers, magazines, radio, internet and mobile. He sits on the advisory boards of a San Francisco-based fashion2.0 start-up and of a web2.0 conference to be held in New York this summer. He has also been asked to edit a major new book about the impact of the power of the network on everything we do and are.

David is extremely interested in finding new ways for companies to engage with communities - and with themselves. He is fascinated by the new strategic challenges facing old-style companies as they try to come to terms with a new community-dominated world and regularly shares his thoughts on this at his blog http://fasterfuture.blogspot.com His recent work has focused on mobile, fixed line internet and mobile internet - and on using the techniques and philosophy of engagement marketing to adapt to community-dominated business models.

Mr Gianluca D'Agostino, Neomobile

Mr James Davis, New Group Digital

James Davis is Head of Mobile Commercial Development at News Group Digital, where he is overseeing the roll out of The Sun and News of the World mobile services across UK operators. James is responsible for all commercial aspects of NGD's mobile services, including licensing, advertising and sponsorship across the mobile channels. James brings over 9 years experience in digital media to the role, including time at Ministry of Sound, Vodafone, Warner Bros and Samsung. James has an MBA from Durham Business School.

Mr Nick Desai, Juice Wireless

Ms Julia Dimambro, Cherry Media Holdings

Julia Dimambro has spent the last 10 years in new media and digital communications industries. Starting her career with London based digital agency, Deepend, Julia successfully launched and integrated the first interactive division of London advertising agency, J. Walter Thompson, working on interactive marketing campaigns for Kelloggs, RAF, Barclays and some of the first Interactive TV trials for Sky.

After relocating to the United States, Julia returned to Europe and spent 2 years working for Private Media Group, where she managed all of Private's Internet content partnerships. She later joined the newly founded Wireless Department as Commercial Director and set up some of the world’s first mobile content deals and marketing campaigns for the large, publicly listed media group.

In September 2003, Julia founded Cherry Media to create and deliver compelling entertainment products, as well as end-to-end marketing solutions, utilising powerful digital media platforms. Cherry Media’s unique service portfolio enables brands or consumer-orientated aggregators to reach, acquire, engage and retain a receptive, high-spending and loyal client base.

Owning and operating several key independent consumer brands, like the world-famous name in mobile adult entertainment Cherrysauce, the company works with leading content producers, media outlets, distributors and mobile operators in both retail and wholesale sectors around the world.

The company's Cherrysauce operation is the current Gold Winner for Mobile Adult Services for Juniper's Future Mobile Awards of 2008, as well as an ME Award Winner for Best Mobile Adult Services.

As the company's much-respected founder and Managing Director, Julia Dimambro was voted one of the top 50 most influential executives in the mobile entertainment industry for 2005, 2006 and 2007. Julia is also a regular writer and speaker on mobile erotic and adult entertainment.

Mr Darren Edwards, WHAM a member of Hutchinson Whampoa

Darren has more than a decade experience working in the interactive space in Australia, Asia and Europe, specialising in developing compelling, interactive products and brands in the mobile, web and handset application areas. He has been involved in his own successful web start up, working with many major Australian clients before selling it to Dimension Data, a company listed on the London Stock Exchange. He joined Hutchison Whampoa in 2000 as one of the first Australian employees of its start up 3G business 3. There he was responsible for setting up the company's product design and production arms and creating its launch portfolio of content products before relocating to London to work at WHAM, Hutchison's global brand agency. He currently focusses on creating experiences in the mobile web digital space for many Hutchison and external fast moving consumer brands.

Mr Tom Eslinger, Saatchi & Saatchi

Tom spearheads Saatchi & Saatchi's fast-growing worldwide interactive capability. He works from New Zealand and London with both a worldwide focus across network clients for interactive creative, strategy and operations, and an London focus with respect to UK and European clients to develop interactive and mobile initiatives and programs.

The North Dakota native has been a Creative Director of Interactive for Saatchi & Saatchi since joining in Wellington, New Zealand in 1998. He has a role on the Worldwide Creative Board of Saatchi & Saatchi to drive market share and consumer involvement through web, e-commerce, mobile, games, rich media, viral and all emerging mediums. Tom leads the creative and strategic growth of Saatchi & Saatchi’s interactive and mobile capability, adding new teams and capabilities and forging worldwide partnerships with online and alternative reality gaming (ARG), software development, virtual worlds, mobile and strategic partners to drive capability with best-in-breed companies.

Tom is a multiple Cannes Lion winner, most recently taking Gold in 2006 for online and mobile innovation with Rubbish Film Festival and receiving 7 Shortlists at Cannes in 2007 across Media, Print, Cyber and Titanium. He has been awarded for his typographical and interactive work by D&AD, One Show, Clio, Effies, New York and London International Festivals, Art and Type Directors Clubs, Future Marketing Awards, AXIS (NZ) and AWARD (AUS). Tom has judged extensively throughout the US, Europe and Australia/New Zealand and Asia. Tom has designed fonts which have appeared in RayGun magazine and work for Swatch, Sega, Toyota, Levi’s and New Line Cinema.

In 2007, Tom was the President of the Cyber Lions jury at the Cannes International Advertising Awards. This is Tom’s third Cannes jury appearance, serving on the 2002 Cyber and 2006 Titanium juries.

His work spans a variety of sectors including telecommunications and online, automotive, professional sport, consumer banking, beverages, apparel, military, retirement, film and entertainment, museums and art, and disabilities.

Tom lives in Auckland and London, haunting local comic shops and snowfields, snowboard under arm.

Mr Lee Fenton, Jamba

Lee Fenton is the chief operating officer (COO) of Jamster, the mobile industry’s largest vertically integrated mobile entertainment company. Fenton is responsible for leading Jamster’s consumer experience worldwide. Fenton’s core focus is on enhancing the company’s consumer offering with oversight of the global brand, consumer marketing, content acquisition and product packaging.

A pioneer in the mobile industry, Fenton has extensive experience in creating desirable mobile content and consumer experiences for a global audience; maximizing carrier and partner relationships; and building successful mobile entertainment business models.

Fenton has a variety of global management positions. At Vodafone, the world's leading mobile telecommunications company with a significant presence in EMEA, Asia Pacific and the United States, Fenton was pivotal in creating world-leading, mobile entertainment customer propositions. Among Fenton’s many accomplishments at Vodafone was the development of a subscription service available in 20 countries offering custom content based on users’ tastes and preferences. He was also responsible for concept development, design, content, delivery and ongoing management of consumer propositions across Vodafone, including the award winning Vodafone live! service.

Fenton also served as commercial director at Vizzavi Limited (Vivendi/Vodafone joint venture) where he was responsible for re-engineering the business model of the joint venture and integration into Vodafone. Other experience in the digital entertainment industry includes senior positions at Cable & Wireless and Gameplay.com. Fenton holds a Bachelor of Arts degree in culture and media from the University of West England. Fenton is based in Berlin, Germany.

Mr Graeme Ferguson, Picsel Technologies

Mr Andrew Fisher, Shazam

Andrew was appointed CEO of Shazam in March 2005. He has been responsible for determining the companies strategic focus to help consumers seamlessly experience music across devices through discovery, transaction and social networking services and led the execution of this in more than 45 countries across EMEA, Asia, North and Latin America . Prior to joining Shazam Andrew was European Managing Director of InfoSpace Inc. At InfoSpace Andrew led the company's significant European growth focusing on music and entertainment services for mobile operators and portal solutions for many leading online service providers. Over the past 14 years, Andrew has led the successful growth of a number of technology focused enterprises. He founded and was Managing Director of TDLI.com which was acquired by InfoSpace Inc with an enterprise value of $400m and was General Manager of Thomson Directories Business Ventures. Andrew regularly speaks at major industry events aswell as contributing to print, radio and television media.

Mr Javier Foncillas, Vodafone Group

Mr Paul Goode, M:Metrics

Paul Goode readily indulges his passion for talking about all things mobile, armed with the extensive facts and figures of M:Metrics, the mobile media measurement company, whose expansion into Europe he championed and where he is senior vice-president & senior analyst.

Prior to M:Metrics, Paul was also focused on enabling the mobile content and applications market with roles at Metrowerks, Motorola and Oberthur Smart Cards since the mid-nineties.

Paul is a graduate of Oxford University, where he studied classical literature, ancient history and philosophy – the perfect education for the world of mobile content.

Mr Gerard Grech, Orange-France Telecom

Mr Anthony Ackenhoff Frukt

Anthony is co-founder and Managing Director of FRUKT and provides high-level strategic business advisory and insight for clients as well as managing the commercial development of the business. With an MBA from the Stockholm School of Economics, Anthony has a diverse range of experience in business strategy, consultancy (PA Consulting) and the music industry. Prior to founding FRUKT, Anthony was Director of New Media at Warner Music International where he established the label's first digital asset management system and also developed key digital partnerships with companies such as Microsoft, and Intel. He then became Head of Entertainment at Vizzavi (a Vivendi and Vodafone joint venture) devising new service offerings and managed the production and launch of both UK and French portals.

Mr Anders Hakfelt, Hands-On Mobile

Anders Hakfelt is Vice President, Commercial at Hands-On Mobile (Mforma), and responsible for the company’s sales and distribution activities in Europe, Asia-Pacific and Latin America. Having experienced the rapid development of the mobile content industry from the very start, he remains extremely excited about the opportunities in this dynamic area and is currently launching numerous projects including multiplayer communities, connected applications and user-generated content.

Before joining Hands-On Mobile, Anders was Managing Director of MindMatics, a leading mobile service provider and was a board member of the Mobile Marketing Association (UK) for several years. Prior to MindMatics, Anders advised many leading Telecom operators and handset manufacturers on strategy and operations with management consulting firms Roland Berger & Partner and PRTM. He has also held positions in industry with Ericsson, Nortel and Saab-Scania. Anders holds an MBA from Kenan-Flagler Business School, UNC-Chapel Hill, USA, and a Master of Science degree in Engineering from Chalmers University of Technology, Sweden

Mr Tim Harrison, EA Mobile

Mr Barry Houlihan, MIG

Mr Chris James, Steel Media(publishers of Pocket Gamer)

Having served his time as senior editor at Future Publishing and creative director of JPP, Chris founded Steel Media in December 2005 to create consumer-facing editorial brands that could make a difference.

The first launch, Pocket Gamer was intended to provide a serious publishing treatment to the mobile games market and 2 years later it has done just that. Not only is PocketGamer.co.uk a respected industry standard and Europe's leading online mobile games destination, it has also spawned a successful wap site, a regular magazine (published in partnership with leading UK operators) and professional on-portal reviews for the likes of Vodafone Live…and there's plenty more to come in 2008.

Mr Anuj Khanna, Tanla Mobile

Mr Ujjal Kohli, RhythmNewMedia

Ujjal, CEO of Rhythm NewMedia, is a leading visionary in the mobile advertising industry with an extensive background in the wireless industry.

Previously, Ujjal was EVP of Marketing & Sales for AirTouch Cellular, a $3.5 Billion revenue wireless carrier. As CMO, Ujjal led the creation and development of the AirTouch Cellular brand at its inception. Ujjal also led AirTouch Business Units in Northern and Southern California as VP/GM, and oversaw Strategy, M&A and Product Development in his six years at AirTouch Cellular.

Ujjal holds a B.Tech. from the Indian Institute of Technology (Delhi), an MS from the University of Rochester and an MBA from Harvard Business School.

Mr Gerrit-Jan, Konijnenberg Co Msys

Mr Evgeny Kosolapov, United Fun Traders

Evgeny has extensive international background working for few years in China, Singapore, USA. While being involved mainly into traditional internet projects, such as communities. Since 2005 has moved into mobile content business and he is back to home Russia.

The company, United Fun Traders has been formed as an alliance by three leading developers of games, multimedia and mobile community service (TMs "Herocraft", "Foundreams", "Jamango" respectively). Products are deployed in more than 50 countries by now in Europe, South-East Asia, LATAM.

The company is a full member of Mobile Entertainment Forum and still remains the only voice out of Russia to this global mobile content association. Altough the main goal of Evgeny's company is to bring local products to international markets, being native to home market Evgeny has deep knowledge of Russia's content realities.

Mr Olaf Kroll, MySpace.com

Ms Sissel Henriette, Larsen Telenor

Mr Bob Last, Taptu

Bob Last is SVP Business Development and one of the founding team at Taptu, an innovative mobile search start-up.

Prior to this, he was the Sales and Marketing Director at Trigenix, the mobile user interface company acquired by Qualcomm in 2004.

Before Trigenix, Bob spent many years in telecoms in various Sales and Management roles at Hewlett-Packard. Bob has a Engineeering degree in Electronics from Bristol University.

Bob loves mountain climbing, Indian food, Irish music and his old HP41c calculator.

He dislikes very time consuming search activities - such as fishing, shopping and finding weeds in the garden.

Mr Riad Lemhachheche, Clicmobile

Mr Rob Lewis, Omnifone

Mr Alex Meisl, Sponge

Mr Paul Meyers, Acme Mobile

Mr Patrick Mork, Glu Mobile

As marketing director EMEA, Patrick manages the development and execution of the company’s marketing programs across the region and also oversees the company’s PR strategy.

Prior to joining Glu Mobile, Patrick spent nearly 2 years as head of EMEA marketing for I-play where he helped the publisher establish itself as a solid regional player in markets like the UK, France and Italy. Patrick has over 10 years of marketing experience and his career includes positions at both Pepsi-Cola and Diamondcluster. He holds on MBA from INSEAD and an undergraduate from Georgetown University in the US.

Mr Ian Mullins, Yamgo

Mr Monty Munford, Monty's Gaming and Wireless Outlook

Monty has worked in the mobile and online entertainment sector for 10 years and is a well-respected writer and commentator on the industry. Previously, Paul was Communications Director at games testing company Babel Media where he was instrumental in setting up the mobile games division and a two-year exclusive with Vodafone Live!.

He joined the company as Business Development Director in August, 2005 and is responsible for sourcing publishing and aggregation business in new, and existing, territories, as well of implementing all of the company’s communications and PR strategy.

Mr Ziv Navoth, Bebo

As VP of Marketing, International Ziv Navoth is responsible for the creation of an engaging user experience to attract and retain users.

Prior to joining Bebo Ziv founded and ran Verve, a boutique management consultancy offering strategic advisory services to leading companies in the US, UK and elsewhere. Verve's client list included Google, Microsoft, BBC, Infospace, RealNetworks, Network Appliance and many others. Before founding Verve, Ziv was Managing Director at Startup Station Plc; a private equity firm he founded and then sold to a UK public company. Ziv was also a co-founder of Tagma, a Logistics consultancy and Automatic For The People, a CD-vending business.

Before founding Startup Station, Ziv served as Executive Director at the Institute for Technology and Enterprise, New York's premier Management and Technology research centre. His work at the Institute focused on the disruptive effects new companies have on established businesses.

Ziv holds Bachelor's degrees in Psychology and Philosophy from Tel-Aviv University and an MBA in Innovation, Strategy, Information and Technology from the Theseus Institute in France. Ziv is also the author of Nanotales - a collection of short short stories

Mr Michael O'Farrell, dotMobi Advisory Group

Michael is Chair and Executive Director of the dotMobi Advisory Group and co-author of the upcoming Wiley publication Mobile Internet for Dummies. Additionally, he is Chairman of Boomcast Entertainment Corporation as well as a strategic advisor to SilverBirch (TSX-V: SVB), Carlson Marketing, Graham Sanborn Media and The Centre for Creative Communications at Centennial College.

As a global expert on mobile and interactive digital media, Michael is widely considered an industry leading futurist. In addition to shaping the early market practices of the Open Mobile Alliance, he was a co-founder of the Wireless Advertising Industry Association in 2000 (now the Mobile Marketing Association) and has launched new products with Nokia, Motorola and Ericsson through mobile network operators world wide over his 15 year mobile industry career.

Michael has been supporting the creation and development of dotMobi since 2001, when the first application for the mobile Top Level Domain was initially registered with ICANN. He was a member of the mTLD Top Level Domain, Ltd. (dotMobi) Membership Advisory Group creation team and is a founding charter member of the dotMobi Advisory Group and Policy Advisory Board.

Mr Patrick Parodi, MEF & Amobee

Patrick has over 15 years of experience in the wireless and interactive media industries in over 20 markets worldwide. He has held management roles at Alcatel, PacketVideo, Diveo Broadband Networks, Skytel, Teleworx and TVAnswer (Eon Corporation), and had profit & loss responsibility for Alcatel's growing Mobile Video & Music business unit. In particular, Parodi was responsible for Alcatel’s commercial successes with the likes of T-Mobile, Orange, DoCoMo and Sony Network Services.

As General Manager for Europe and Chief Sales & Marketing Officer of Amobee Media Systems, Patrick is responsible for Amobee’s business in EMEA, as well as the company’s overall marketing activities. Amobee is ad-funding the mobile business by delivering personalized, dynamic and targeted advertising impressions to mobile users.

A staunch activist in the world of mobile entertainment, in 2004 Parodi was elected Chairman of the Mobile Entertainment Forum, the leading global trade association representing both the mobile and entertainment industries.

Mr James Patmore, Amdocs

James Patmore is Vice President, Europe and Middle East Amdocs - Advertising, Commerce, and Entertainment Division. James has been working in this role for three and half years and he is responsible for leading the sales team and for achieving the revenue goals for the division in the region.

During his time at Amdocs, James has been responsible for winning and developing a number of important customers for the division, including the signature of the Managed Download Service agreement with T-Mobile International, where T-Mobile outsourced their content download business to Amdocs in a multi-year and multi-territory agreement.

Prior to Amdocs, James worked for O2 UK, where he was in charge of Consumer Data Products, during this time O2 launched new Premium SMS, MMS, Mobile Video and Music services.

Prior to O2, James was Vice President of Sales for Vitaminic Spa., during which time he was part of the IPO roadshow team which floated Vitaminic on the Italian Stock Exchange in 2000.

Prior to Vitaminic James held a number of senior positions at British Telecommunications plc. in the UK and other parts of Europe.

James holds a degree in Business Studies, and lives in Newbury UK, with his wife Anna and three small children.

Mr Tony Pearce, Player X

After 15 years in senior management in the entertainment industry, Tony moved to Digital Bridges (I-Play), a leading mobile phone content provider. As Global retail Sales Director he was instrumental in launching mobile phone games into the European retail market and operator channels. Prior to this role, Tony was a co-founder and Business Development Director of Digimask, a technology solution for the games industry. Between the period of 1995-99, Tony was Sales Director at Telstar and helped launch their videogames division. His knowledge of the commercial opportunities and large number of contacts within the games and mobile industry area is a major asset to Player X. Tony is a member of the advisory board of the industry-leading Mobile Entertainment Magazine.

Mr Javier Perez, Dolset Zed

Javier Perez Dolset, 38, founder, Chairman and CEO of Zed Group, is an entrepreneur with a wealth of experience in products and services based on new technologies. Javier has a degree in Economics from the Autonoma University of Madrid, and in European Business Studies from the British University of Humberside.

In 1992 he and his brother Ignacio took over the general management of Proein, a company dedicated to the distribution of videogames. A year later, they started a project of Internet content and access, Teleline – Spanish pioneer ISP, which later became Terra - in partnership with Telefónica. During this time at Teleline, Javier Pérez held the roll of CEO and General Manager until 1996. That same year, after selling 50% of Teleline to Telefonica, the brothers set up Pyro Studios and LaNetro.

LaNetro was founded in 1996 offering interactive leisure and entertainment content accessible from any device with access to the Internet. In 2002 realizing the opportunities arising in the mobile industry, the company decided to concentrate its efforts on Mobile Value Added Services (MVAS). In September 2004, LaNetro acquired the mobile content pioneer, Zed, from Nordic operator TeliaSonera. The company changed its name to LaNetro Zed.

In 2007, LaNetro Zed brought the world’s first platform that integrates mobile and web community services. That same year, in February, LaNetro Zed acquired Monstermob, its British competitor, becoming the leading mobile value-added player in the world in terms of revenue and geographical footprint.

In October 2007 LaNetro Zed announced its intention to change the company name to Zed Worldwide, and will operate under the brand of Zed Group.

Zed Group is currently present in 38 countries and employs 1,400 professionals.

Mr Andrew Perlman, Vringo

At Vringo Andrew is responsible for Vringo’s American operation and global content relationships and partnerships with online and mobile communities. He joined Vringo in July of 2007. Prior to Vringo he was Senior Vice President of Global Digital and Music at Entertainment Rights, plc (LON:ERT). Entertainment Rights controls over 8,700 video titles and associated new production and merchandising rights. Andrew was Vice President of Digital Media at Classic Media until its acquisition by Entertainment Rights. He has created digital licensed products and services for ER's brands including He-Man, Godzilla, Transformers, Rocky and Bullwinkle, George of the Jungle, Casper the Friendly Ghost, VeggieTales and others as well as created co-marketing campaigns with Alltel, Cingular and Sprint. He has driven deals with market leaders such as AOL, Joost!, Google Video, YouTube, MobiTV Infospace, Matertronic, Ignition Games and Genius Productions. He also led efforts spearheading digital anti-piracy efforts. Prior to Classic, Andrew was General Manager for the Rights Group, LLC where he oversaw mobile marketing campaigns for major international brands such as Visa and Pepsi. In this role developed and negotiated relationships with technology vendors such as Comverse, Mobile 365 and Mobliss. He was also responsible for selling and executing mobile products including the Britney Spears mobile fan club and Justin Timberlake and American Idol branded karaoke. In addition he also worked on sponsorship deals between Britney Spears and Samsung and Justin Timberlake and Orange U.K. Previously, as Marketing Director at JCOR Entertainment, a privately funded record label, Andrew managed online marketing and operations for its artists. Andrew has B.A. in Business Administration from the School of Business and Public Management at George Washington University.

Mr Prinz Pinakatt, The Coca-Cola Company

Prinz M. Pinakatt started in a European function dedicated to pan-european and global digital initiatives in January 2007. The European Interactive Marketing Team is tasked with reinventing connections to consumers by leading and enabling interactive (web, mobile, etc...) strategies for some of the world's most valuable brands, including of course Coca-Cola ®. In over 10 year association with the company, the most visible deliverable was the launch of www.cokefridge.de which is recognized as one of the leading teen focused online and mobile loyalty, promotions and brand experience platforms in Germany as well as www.cokezone.co.uk which is built on a Global loyalty platform that was developed under Prinz’ leadership. His current role focuses on developing innovative digital brand experiences in the area of gaming, sports, mobile and loyalty programs across Europe. With The Coca-Cola Company's product's core audience being teens and young adults, mobile technologies have an increasingly visible role in each of this areas.

Prior to his current role within Coca-Cola Prinz was Senior Interactive Marketing & Promotions Manager in Germany for 3 years delivering several mobile and online programs that have changed the way of how Coca-Cola markets its brands (see PR echo on the launch of cokefridge.de or Fanta Message in a Bottle). Prinz has got a classic marketing background which he gained as Brand Manager for Coca-Cola light and Fanta. He always leveraged the power of interactive marketing for award winning programs such as "Fanta Message in a Bottle" or "Coke light Man Contest".

Mr Matthew Postgate, BBC

Matthew Postgate has been the BBC's Controller of Mobile since May 2007. He has specific responsibility for coordinating the corporation's public service presence across all mobile platforms. Ashley Highfield, Director of BBC Future Media and Technology, said of Matthew's appointment: "Mobile is an increasingly important area for us and a key part of our multi-platform strategy. Matthew brings a wealth of knowledge to the role and will drive the BBC's continued success in this field." Before joining the BBC in 2003 as an executive producer, Matthew worked as an emerging channel strategist with many blue chip organisations through digital consultancy Rufus Leonard including the Royal Mail Group, Shell, QinetiQ and BT.

He has also held positions as a telecoms consult and as the director of an internet infrastructure company.

Mr Aaron Rattue, GfK

Aaron Rattue, Business Group Director at the Retail & Technology Division of GfK has over 11 years experience working with Operators, Retailers & Manufacturers in the Technology Markets. During this time, Aaron has been advising GfK's extensive client list in the areas of technology sales, subscriptions and content consumption within the mobile communciations industry in the UK and across Europe.

Mr Mark Rolston, Frog Design

As the Senior Vice President for Creative at frog design, Mark Rolston is responsible for the creative direction of the company’s work for clients. He orchestrates teams of strategists, technologists, designers, information architects, analysts, and others to produce groundbreaking work for Fortune 500 clients.

As the founder of frog design’s digital media group in 1997, Mark was an early pioneer of digital media and the Internet. Called "the most talented web designer in Austin" by the Austin American Statesman, Mark has been personally responsible for extensive new media design work and user interfaces, including all of the Compaq Presario utility applications (audio playback, telephone, fax, etc) in the early 1990s. He managed the design of dell.com which launched in 1999, marking the birth of the most profitable website on the Internet. Recent user interface and eCommerce projects managed by Mark include work for clients such as i2, Microsoft, SAP, and Sun Microsystems.

Mark’s client roster has featured many of the world’s largest brands, including Acura, Dell, Disney, and Ford. He is an internationally recognized expert on the web, digital media, user interface, eCommerce, and mobile applications and has been widely quoted in the press, including Business Week, CIO, Design, HOW, Information Week, MacWeek, MacWorld, New Architect, PC Magazine, PC World, PC Week, and others.

Mr Neeraj Roy, Hungama Mobile

Hungama are the owners of the three biggest entertainment portals in South Asia, Hungama.com and IndiaFM.com, The # 1 Bollywood portal in the world and gamingHungama.com

Hungama Mobile has an active Mobile Entertainment and Marketing/Applications business, which has been engaged with over 300 brands and developed over 1000 interactive campaigns.

Hungama has won over 52 awards in Digital Marketing, including 4 ABBY Golds, PMAA-Singapore and the Globes in Miami. Hungama Mobile is the largest aggregator, developer and publisher of BOLLYWOOD content in the world. They hold the worldwide exclusive license to over 200,000 music titles, 20,000+ videos and have worked on over 500 movie games etc Hungama Mobile has now launched a Bollywood channel with over 70 operators in 25 countries on networks such as SingTel, Maxis, MTN, O2, Telis etc and also internet based services such as Apple iTunes, MSN Music, AOL Music etc Neeraj was recently voted amongst the '50 Most influential People in Mobile Entertainment' globally.

Neeraj is on the board of Mobile Entertainment Forum, an organization of over 200 members from all the entire value chain of the Mobile Entertainment business. Neeraj is also an active speaker at various international forum and on several domestic and international committees advising on the global Mobile Entertainment opportunity.

Mr Pavel Roytberg, MTS

Pavel Roytberg graduated from the Moscow Institute of Wireless Technology, Electronics and Automation in 1993; completed his MBA at Wharton Business School, University of Pennsylvania, in 2000. Before joining MTS, Roytberg worked for Cisco Systems in San Jose, California, from 2000 to mid-2006, where he was responsible for business development. Roytberg joined MTS in mid-2006 and is responsible for the product development and product management with the four major areas of focus being messaging, data, content and network services.

Mr Stefan Rust, MEF Asia

Mr Bertrand Schmitt, Zandan

Mr Mark Selby, Nokia

Mr Franklin Selgert, KPN

Mr Russ Shaw, Telefonica

Russ was appointed as Director of Innovation for Telefónica in July 2007. In this role, Russ is focusing on creating and implementing an innovation agenda in close collaboration with the Telefónica operating businesses, across Spain, Europe, and Latin America. This includes the roll-out of a venture capital programme and a corporate venturing initiative, which will support the operating businesses to "incubate" new ideas and concepts to deploy on a global scale across the Telefónica companies.

Russ joined O2 UK in January 2005 as Marketing Director and in Summer 2006 was appointed Innovation Director as part of a newly created directorate within the O2 business. During this time, Russ was responsible for developing and delivering new services and differentiated customer experiences including the opening of The O2 entertainment venue, O2 Broadband, converged services between mobile and internet, e-service, and content deals and the launching of a venture capital programme.

Prior to joining O2, Russ was CEO of Mobileway (now Sybase365), a global mobile messaging business backed by venture capital firms including 3i, Mayfield, Investcorp as well as Citigroup, Intel, and Visa. Russ successfully merged Mobileway with US-based Inphomatch in 2004 and then the company was sold to Sybase in 2006.

Previous roles that Russ has held include a Managing Director role with NTL, SVP of Commercial Operations for Charles Schwab across Europe and various international advertising and marketing roles with American Express. Russ was born in New York and grew up in Phoenix, Arizona. He graduated with High Honors from Washington University in St. Louis and holds his MBA from Harvard Business School. He lives with his wife Lesley, and three sons, Matthew, Christopher, and Daniel in West London.

Ms Ingrid Silver, Denton Wilde Sapte

Ingrid is a partner in the Technology, Media and Telecoms (TMT) department at Denton Wilde Sapte LLP. Ingrid has been involved in the communications sector for over 12 years. She is an expert in the provision of commercial, regulatory and corporate advice to the media sector, with a particular emphasis on new media services such as interactive and mobile content services, convergence, IPTV and strategies involving triple-play. She has acted for a wide variety of clients ranging from large corporates to cutting-edge new entrants.

Born and raised in Australia, her practice is truly international as she practices law in London, is a native French speaker and fluent German speaker, and has lived, studied and worked in several countries across Europe. Ingrid is involved in a number of organisations including being European President of the Global Telecommunications Women's Network (GTWN), a member of the Stream Magazine's Editorial Advisory Board and sits on the Global Board of the Mobile Entertainment Forum (MEF). She is also listed as an expert in her field in the 2007 edition of Who's Who Legal - The International Who's Who of Regulatory Communications Lawyers and most recently in the 2007-2008 Legal 500 entry for broadcasting and digital carriage as a "top-notch European media law figure".

Mr Antonio Vince Staybl, itsmy.com

Antonio Vince Staybl, Austrian, born in Munich in 1969. Before founding Gofresh GmbH with two partners, he worked as Marketing Manager at iobox Deutschland - first mover in the mobile entertainment market, where he launched the first German mobile music co-ops of Backstreet Boys, Britney Spears and others.

The Co-Founder and CEO of Gofresh was responsible for the launch of the world's first mobile-only music album from Gofresh's own mobile music label. With the launch of itsmy.com in 2006, Staybl again realized one of his Mobile Entertainment visions: itsmy.com, mobile web's, user generated content strongest community offers every mobile phone user in the world his own, free personal mobile homepage incl. all mobile 2.0, interactive mobile TV and LBS services. He is determined to re-define the future of the "digital world", MOBILE.

Mr Pierre-Emmanuel Struyven, Streamezzo

Struyven is a seasoned executive with more than fifteen years of marketing, business management and technology experience in the mobile communications industry.

Prior to Streamezzo, Struyven spent five years with the world's largest music company, Universal Music, heading operations, product marketing and business development for the Universal Music Mobile subsidiary and the Digital Division. There he was involved in mobile and digital music business development with a focus on new mobile distribution channels, customer experience, product development and innovation.

Previously, he was director of product marketing at SFR, the French mobile service operator. At SFR Struyven held various positions managing marketing and sales IT development programs.

Struyven holds an Engineering Degree from Ecole Polytechnique at Free University - Brussels.

Ms Sophia Stuart, Hearst Magazines Digital Media

Mr Suresh Sudera, Vodafone Group

Offering over nine years of experience in mobile, Suresh’s career has enabled him to gain invaluable and extensive experience of commercial management and technical development of terminals, networked platforms & content.

As head of games at Vodafone Group, Suresh is responsible for games on a global level, implementing and evangelising Group strategy, managing over 20 global content relationships and embedded content for some 27 territories worldwide across the Vodafone and partner network footprint.

Back in 2002 Suresh successfully launched Vodafone UK's Java games download service and more recently worked as business development manager for Vodafone Group where he was involved in the company’s worldwide 3G launch in November 2004.

Suresh cut his teeth as a product manager for Psion in 1998 and moved to Purple Software in 2001 where he worked on a range of award winning PDA and Smartphone applications. His strengths include strong partner relations and effective negotiation and influencing skills, coupled with an unrivalled knowledge of the intricacies and inner workings of the mobile games industry.

Mr Are Traasdahl, Thumbplay

Are Traasdahl is the CEO and President of Thumbplay, the leading online destination for mobile entertainment content. He founded Thumbplay in 2004 together with Evan Schwartz, the company’s chief marketing officer. In 1999, Are helped establish Carrot Communications, one of the first companies to sell wireless content directly to consumers. Are has been in charge of wireless entertainment campaigns for companies like News Corporation, Disney, ABC, Univision, Telemundo and Fuse and with wireless carriers like Verizon, AT&T Wireless and T-Mobile. Are also co-founded Telenor Interactive Inc., the first company to launch cross-carrier premium messaging in the U.S. He also worked as a journalist for Schibsted, one of the largest media concerns in northern Europe, and as a strategy consultant for PA Consulting Group, a leading global management, systems and technology consultancy based in the United Kingdom.

Mr Minh Tran, Nokia Ad Business

Dr Alexander Trommen, MINICK UK

Alexander R. Trommen is COO of the MINICK Group a 100% subsidiary of Swisscom group, the Swiss telecoms and media giant, responsible for Sales and Marketing in all subsidiaries of MINICK. He shares his time between the firm's Hamburg and Zurich offices. As a very experienced professional in mobile entertainment services he is a frequent speaker in conferences throughout Europe and author of several books and articles.

Alexander is a true Pan-European Professional, since his university days when he studied in Paris, Oxford and Berlin. He gained his first working experience at Bossard Consultants where he specialized in Strategy and Organisation. After four years in Top-Management Consulting he left the consulting sector to work for his former client Knorr-Bremse AG. During three years he restructured the railways business from a functional to a product-focused-organisation and implemented Total Quality Management on a pan-European level. In June 2000 he joined MINICK as Managing Director for Germany. Since 2002 Alexander holds the position of Group COO where he is responsible for the entire operational Management of the Group .

His mobile services and media expertise includes the concept and realization of mobile interactive services for major TV shows such as Big Brother (CH, UK and Germany), MTV European Music Awards, RTL Teletext Chat, Fame Academy on BBC and RTL2 and many others. He worked on many Network Operator Outsourcing projects throughout Europe covering Games platforms, VoD platforms, etc. for Vodafone, Swisscom, Mobilkom, O2, etc. His most recent success was winning the World Communications Award 2007 in the Category "Best Content Service" for MINICK’s made-for-mobile TV offering "Daily News in 100 Seconds".

Mr Matt West, iO Global

Mr Nicholas Wheeler, ITN ON

Nicholas Wheeler is Managing Director of ITN On, ITN's business that specialises in packaging content specifically for mobile and broadband platforms, and for developing ITN’s interests in this area. During the past four years Wheeler has overseen the transformation of ITN On into the market leader for the delivery of video news and entertainment on 3G phones and broadband.

He has successfully built business relationships with most of the major phone networks - Vodafone, 3, O2, Orange, T-Mobile, BT Movio on Virgin Mobile and television operators ITV News and Channel 4 News and in 2005, was first to launch a made-for-mobile news channel.

Wheeler is responsible for creating content on an increasing range of platforms for ITN's new media clients, including Microsoft, Yahoo!, Google, MSN, Telegraph Group and Blinkx. He also provides news to 278 commercial radio stations across the UK on the IRN network.

For further information please contact John Nolan in the ITN Press Office on 020 7430 4216

Mr Dan Whiley, MTV International

Dan Whiley joined MTV Networks International (MTVNI) in 2005 as Commercial Vice President, Digital Media, to lead the company's commercial activities in the digital media space. In this role, Whiley is responsible for developing initiatives and partnerships that strengthen MTVNI’s global presence as a multi-platform entertainment group spanning all technologies from broadcast TV to broadband, PC and mobile handsets. He reports directly to Gideon Bierer, Senior Vice President of Digital Media, MTVNI.

Working with the US and regional Digital Media teams, Whiley leads the team focused on generating new business opportunities across multiple territories including Europe, Asia and Latin America. His role encompasses selecting new business opportunities, initial business modelling, negotiating with key suppliers and multi-territory customers, together with ongoing development and support for these fledgling business models. Whiley is a key stakeholder in MTVNI's strategic relationships with the record labels and directly responsible for these accounts. MTV Networks International includes MTV: Music Television, Nickelodeon, VH1, TMF: The Music Factory, Comedy Central and Game One, which collectively provide the largest global network of localized TV channels and websites targeting kid, youth and adult audiences.

Prior to joining MTVNI, Whiley was responsible for new media business development at Universal Music International. During his 5 years at UMI, he successfully introduced ringtones to the record labels in Europe, oversaw the licensing of online digital download services and developed the business policies for both video and audio online exploitation.

Before joining Universal Music International, Whiley spent 4 years with strategy consultants LEK Consulting, based in London and Los Angeles. During this time, he advised on many major entertainment and technology brands such as Disney and AOL Time Warner as well as undertaking a wide range of M&A work.

Dan has a Masters degree in Engineering Economics and Management from Oxford University. Whiley is based at MTV Networks International’s European headquarters in London.

Mr Dan Winterbottom, Informa Telecoms & Media

Mr Kenny Young, LCC